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TAG Heuer Movement
TAG Heuer watches typically feature automatic winding, particularly in the Carrera and Monaco lines. However, some vintage and limited edition models do offer manual winding. TAG Heuer is most prominently known for its high precision, minimal maintenance Quartz watches such as the TAG Heuer Formula 1. The brand’s key themes are its standout sporting heritage, its sporty and sleek designs, and its dedication to producing designs that can both physically and aesthetically stand the test of time.
TAG Heuer’s rigorous quality control and sophisticated styling has created a huge number of beautiful and long-lasting movements which continue to be highly coveted to this day.
The History of TAG Heuer
Founded by Edouard Heuer in St. Imier, Switzerland in 1860, TAG Heuer is a recognised innovator in watchmaking history and is renowned as one of the most prestigious brands in the watch industry today.
Having initially focused on pocket watches and clockmaking at the brand’s conception, TAG Heuer introduced its innovative first chronograph in 1887. The chronograph had a built-in stopwatch function which, at the time, was a major breakthrough in watchmaking and helped to establish TAG Heuer as a leading brand.
TAG Heuer continued to hone its chronograph designs and introduce ground-breaking new features throughout the early 20th century. In particular, the mikrograph, a stopwatch device capable of measuring time to one-hundredth of a second, was introduced in 1916.
The late 20th century saw a number of further designs and inventions from TAG Heuer which set the brand in history as exceptionally innovative and luxury watchmakers. Most notably, Heuer introduced the Carrera, a chronograph designed for racing, in 1962, which soon developed a status as a coveted and iconic watch in the motorsport world.
From launching the Aquaracer dive watch, a highly legible, reliable line offering a 300-metre depth rating, in 2004, to introducing the first Swiss luxury smartwatch, the Connected watch, in 2015, TAG Heuer has continued to revolutionise the watch industry in the 21st century by leveraging its rich history and continuing to develop leading-edge technologies.
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