Rolex
The true gold standard of Swiss watches, Rolex is the most highly desired luxury watch brand on the market, meaning Rolex watches always hold their value in an unparalleled way, sometimes even appreciating in value over time.
Rolex is known for its reliable movements, robust and timeless designs, and impressive precision engineering. Steel sports models such as the Submariner, GMT-Master, and Daytona are all reliable investment pieces.
Tudor
As Rolex’s sister company, the technical and aesthetic quality of Tudor has always been without question. As such, these beautifully refined timepieces will always retain a stellar reputation and will always perform well in the used market.
The Black Bay and Pelagos are some of Tudor’s best performing models on the used market, whilst the Tudor Submariner Marine Nationale is one of the most purchased Tudor vintage watches and, to date, has actually doubled in value.
Breitling
Breitling has a storied reputation as a masterful Swiss watchmaker and a rich heritage rooted in innovation and esteem. As such, many Breitling watches perform well in the used market, with the brand being one of the most coveted of the modern era.
Iconic models such as the Navitimer and Superocean are an excellent investment choice, with each of these automatic winding models being renowned for its bold design and technical excellence.