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The used watch market is nuanced and ever-fluctuating, but premium Swiss watch brands always prevail. Read on to learn more about the top six luxury watch brands and models that always retain a high level of demand, with a timelessness that transcends market shifts.
Rolex
The true gold standard of Swiss watches, Rolex is the most highly desired luxury watch brand on the market, meaning Rolex watches always hold their value in an unparalleled way, sometimes even appreciating in value over time.
Rolex is known for its reliable movements, robust and timeless designs, and impressive precision engineering. Steel sports models such as the Submariner, GMT-Master, and Daytona are all reliable investment pieces.
Tudor
As Rolex’s sister company, the technical and aesthetic quality of Tudor has always been without question. As such, these beautifully refined timepieces will always retain a stellar reputation and will always perform well in the used market.
The Black Bay and Pelagos are some of Tudor’s best performing models on the used market, whilst the Tudor Submariner Marine Nationale is one of the most purchased Tudor vintage watches and, to date, has actually doubled in value.
Breitling
Breitling has a storied reputation as a masterful Swiss watchmaker and a rich heritage rooted in innovation and esteem. As such, many Breitling watches perform well in the used market, with the brand being one of the most coveted of the modern era.
Iconic models such as the Navitimer and Superocean are an excellent investment choice, with each of these automatic winding models being renowned for its bold design and technical excellence.
Jaeger LeCoultre
An innovative Swiss watchmaker with a celebrated heritage, Jaeger LeCoultre is renowned for its dedicated and imaginative approach to watchmaking. JLC watches, especially models with high complications and vintage timepieces, hold their value very well in the used market due to the brand’s prestige and high quality.
Many of JLC’s models have sought-after designs that have stood the test of time, including but not limited to the Reverso, Master Perpetual, and Quantième.
Omega
With a solid reputation as an innovative Swiss watchmaker and boasting excellent craftsmanship and intricate designs, Omega watches are well known for their stellar value retention.
The Speedmaster, Seamaster, and Constellation models perform particularly strongly in the used market due to their iconic designs and exceptional craftsmanship.
Cartier
Cartier has held a stellar reputation for almost 200 years as a decadent luxury goods brand, having produced some of the most imaginative and creative watch designs on the market. As such, Cartier watches hold their value extremely well.
The Tank and Santos models and the brand’s solid gold watches are especially high performers on the used market.
