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In recent years, women have been progressively stepping into centre stage in the luxury watch industry. Gone are the days of women’s watches being exclusively dainty, diamond-encrusted accessories: the modern woman is increasingly looking for a timepiece that combines sportiness and function with refined elegance.
The Watches and Wonders event in Geneva in 2025 saw and celebrated a number of exquisite women’s watches that combine beauty with utility. Read on to learn more about this shift in the luxury watch space and to uncover the top women’s timepieces to keep your eye on moving forward.
The New Era of Women’s Watches
We are in the wake of an exciting revolution in women’s watches. Women are actively reshaping the narrative that women’s watches are just for show, moving on from glitzy, sparkly, or purely aesthetic choices in favour of durable, purpose-driven watch models.
Whilst more feminine styles are still very much celebrated, bold and mechanically substantive timepieces are now becoming more associated as womenswear. This is in line with a shift from women wearing watches solely as a glamourous accessory to women using timepieces as a dynamic tool for sport and achievement.
Most notably, the Omega Aqua Terra was worn by two Paris Olympics gold medallists, Femke Bol and Lieke Klaver, in 2024. The Omega model was launched in 2019, no doubt foreseeing the need for its ultra lightweight composition ahead of the upcoming Olympics.
The Best Women’s Watches on the Market
Rolex Oyster Perpetual Land-Dweller
This stunning new watch was recently revealed by Rolex at Watches and Wonders Geneva in 2025. Featuring an integrated bracelet with flatter Jubilee links, a distinctive honeycomb dial, and an open case back, this powerful statement piece is powered by calibre 7135 and packs a real punch in the world of watches.
The 36mm rose gold model variant with diamonds is the epitome of a beautiful women’s watch with real utility and functional merit. Meanwhile, the 36mm ice-blue model variant is a more understated choice that still retains a certain boldness, appealing to women looking for presence and power in a watch.
Patek Philippe Twenty-4 Perpetual Calendar
Originally launched in 1999 as the brand’s first exclusively feminine collection, 2025’s bewitching new addition introduces a fascinating perpetual calendar complication. Set in a 36mm rose gold case without diamonds, this is the first time a perpetual calendar has appeared in a non-gem-set round case, further amplifying this shift in women’s watches towards practical models with functional merit.
The Patek Philippe Twenty-4 Perpetual Calendar is recognised for catering to women with an interest in technically sophisticated pieces with understated elegance and style.
Jaeger LeCoultre Reverso Tribute Monoface Small Seconds
Continuing the rose gold trend present at Watches and Wonders 2025, Jaeger LeCoultre’s newest women’s watch is the rose gold Reverso Tribute Monoface Small Seconds on a stunning Milanese bracelet. This specific version of the model is aimed towards women for its design emphasis on comfort, elegance, and a contemporary take on a heritage design.
Beyond its elegant design, this Jaeger LeCoultre model features significant functional merit, including an iconic reversible case originally designed to protect the dial during sport and a manual winding movement, powered by the brand’s calibre 822, known for its robustness and reliability.